Android’s success is a good sign for Windows 7 Phone?

Number of subscribers of Microsoft smartphones in the U.S. fell 1.7% during the period from October last year to January this year, although the new Microsoft released a new Windows product line Phone 7. In the first three months Phone Windows 7 Microsoft debuted on the market claim they only hold 8% of smart phone subscribers in the U.S., down from 9.7% in July to October last year, according to recent survey by comScore.

A launch is not really impressive for Microsoft’s new product line but the signs are encouraging, still ahead. The first is a new agreement by Microsoft to make Windows 7 into a phone smart phone platforms using Nokia devices – a deal estimated to cost Microsoft about $ 1 billion, according to Bloomberg. Monday was the success of Android, but according to recent comScore is now the foundation of a smart phone in the United States.


Adroid ahead
According to comScore, Android owns about 31.2 percent market share of mobile subscribers in the United States, according to comScore. ComScore has not only point such that Nielsen also recently had a similar conclusion.
It was a proud achievement when one considers that claims Android only 7.1 percent market share of mobile subscribers in the U.S. market just over 12 months ago, according to comScore. Android’s success can be culled from a variety of factors but the main reason is that this platform has appeared on a large number of devices from manufacturers such as Motorola, Samsung, HTC, LG and Sony Ericsson. Most of the competitors of Android, which includes Research In Motion’s Blackberry, Apple iPhone and Palm devices WebOS is limited to only one manufacturer.

Microsoft, have the same approach as Android, and at 8 percent of U.S. market seems like Microsoft is doing things like Android have done a year ago. Based on the popularity of Android, has predicted that the project on production of Microsoft smartphone is very feasible in the next 12 months. But to do that Microsoft will need more than the approach to a platform – multiple devices they used to dominate the PC industry with Windows.
Search for “Droid”
The growth of Android is recognized (or at least partially) due to the popularity of Motorola Droid. Approximately 22 percent of mobile users to know about Android before Droid marketing campaign launch in 2009. However, about four months later, 37 percent of mobile phone use has been known to Android, a significant increase in a short period of time. Then came October 2010, following the explosion of Android devices on high-end handsets, including Droid, operating system, Google’s mobile phone claimed to have captured 23.5 parts percent of U.S. market share to become formidable opponents of the Apple iPhone.
Windows 7 should have a kick “Droid” and it seems like the company has the most potential to do so is Nokia. Just like what Motorola was doing with Android, Nokia is trying to renew production of its smart phone operating system with a mobile phone completely new. Very few manufacturers to accept the way that Windows 7 as Android Phone has been accepted, meaning that Nokia can make the difference in competition with other manufacturers on the Windows platform Phone 7.

Both companies have a variety of advantages for a new partnership. Microsoft operating systems brings a mobile phone that certainly intuitive and easy to use as IOS, while Nokia has a long history in the development of hardware and service features such as maps of Navteq GPS.
The big question is whether they can bring together the best technologies of both companies and avoid pitfalls like the recent upgrade of Microsoft snafu. Microsoft will also have to ensure that it can keep pace with Apple and upgrade a new version of mobile operating systems each year.
Windows 7 Phone surely can be successful if it finds a harmonious combination of marketing campaigns, integrated in a handheld device and the popular annual version upgrade is a new mobile operating system. The question is whether a traditional companies like Microsoft are moving slowly to keep up with rivals like Apple and Google?
Source:tinhte.vn